Instagram | Freaky Sneaks for Sneaker Freaks

You know what teens love? Sneakers. You know what else teens love? A bunch of other stuff they can follow on Instagram using hashtags.

So to promote the follow hashtag feature, we created a line of sneakers that embody just a few of the hashtags teens can follow on Instagram. And the Freaky Sneaks for Sneaker Freaks collection was born.

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We worked with the very talented people at Shoe Surgeon in Los Angeles to design and fabricate the sneakers. Then, we made short videos for each one.

“Contouring” :15

“Nail Art” :15

“ASMR” :15

“Mermazing” :15

“Grime Art” :15

“Nightmares” :15

“Positive Vibes” :15

After the campaign, the entire Freaky Sneaks collection was displayed at Sneaker Con in Chicago.


CW: Melissa Maerz, Michael Brandes AD: Nicole Blauw // CD: Me, Devin Gillespie