Instagram Freaky Sneaks for Sneaker Freaks
You know what teens love? Sneakers. You know what else teens love? A bunch of other stuff they can follow on Instagram using hashtags.
So to promote the follow hashtag feature, we created a line of sneakers that embody just a few of the hashtags teens can follow on Instagram. And the Freaky Sneaks for Sneaker Freaks collection was born.
We worked with the very talented people at Shoe Surgeon in Los Angeles to design and fabricate the sneakers. Then, we made short videos for each one.
After the campaign, the entire Freaky Sneaks collection was displayed at Sneaker Con in Chicago.
CW: Melissa Maerz, Michael Brandes AD: Nicole Blauw // CD: Me, Devin Gillespie