Virginia Tobacco Settlement Foundation

While I was in grad school, the Virginia Tobacco Settlement Foundation asked us to create an anti smoking campaign aimed at teenagers.

We knew that showing teens gory pictures of black lungs and face tumors had done little in the past. So we turned to something much more terrifying: the ever-present possibility of being attacked by a murder of cigarette-hating crows.

The Attack Crow PSA



The Campaign Video

The Team: Me, Alex Haglund, Vijay Patil, Adam Wiese, Layne Wilson, Kendall Beveridge // Instructor: Kelly O'Keefe